4 Traffic Conversion Hot Buttons
Grabbing the attention of an online surfer is challenging enough, so you want to turn as many viewers as possible into actual buyers. And you want to entice buyers to become repeat buyers.
Once you’ve told the product story, how do you get them to push that “buy button” again? Here are some traffic conversion hot buttons to add to your site today:
1. Go ahead – name drop! Find a celebrity to endorse your product. Not necessarily a movie star, just people who are known and respected in your niche market. Send your product out to niche superstars and ask for their honest review as well as permission to use the comments on your website. You benefit for the star power of the endorsers.
2. Prove it! Find research that advances your product in the marketplace. Even a basic study that shows “7 out of 10 people who regularly exercise are less likely to get prickly heat,” might be linked loosely to your product. Make the connection reasonable. If there isn’t any research, make your own by using results from an online survey or poll.
3. Test yourself. Create three different pitches that play on your main product. Use each page for 10 days. At the end of the month, compare results. The pitch that captures the most buyers isn’t always the one you like the most. Remember, it’s about what clicks with the buyer – even if it isn’t your favorite.
4. Befriend to win. Make sure that your sales copy creates a connection with your buyer. You can make money with straight sales copy but you’ll make more money when you build a relationship with buyers.
Let them into your life enough that they care about you and they will be more willing to invest in your products. You can set up a forum to discuss your niche interest or add short reviews from your buyers.
Feature a buyer with a photo and candid interview. When you give buyers reasons to drop by regularly, then you are developing a relationship. Needless to say, your “special offer” email gets read when others are sent to the trash folder.
25 Tips Related To Information Product Creation & Marketing
1. To Create Your 1st. Info Product Get Started Now, Not Tomorrow
2. Is Perfectionism Stopping You from Creating Your First Info Product?
3. What do you know? Share it with others by creating an information product.
4. What do you want to know? Learn, research, share with others by creating an information product.
5. Do You Know What Your Audience Needs to Know? If so, create an info product to share your knowledge.
6. Are you a global or linear thinker? Do you prefer mind maps or lists for brainstorming? Why?
7. You can create your first info product by using software you already have, such as Word or even Open Office.
8. Information Product Tip: Teaching others what you know is the best way to learn.
9. Did you know you can use surveys to determine what information product you should create first?
10. Selling your own information products is the best way to make money, especially if you have affiliates.
11. Don’t know anything about the topic? It’s okay. Outsource it.
12. Gather information from others to create your first information product.
13. Start marketing your information product during the creation process.
14. Info Product Tip: Ask Your Audience What to Name It – Marketing and inclusion in one shot.
15. Decide your payment gateways in advance so that you can sign up for the right systems well before your product is finished.
16. Include images and screen shots in your final report to make it look more interesting to your audience.
17. Repurpose every info product into a new format. PDF can become a multi-module eCourse or membership site content.
18. Add in audio to your information product for a little unannounced extra surprise for your buyers. They’ll be sure to come back for more.
19. Always follow up with buyers. Give them a few days to enjoy their purchase, and then follow up. Eventually, ask for a testimonial.
20. To get testimonials for your 1st. info product do this one thing: Ask.
21. Webinars are a great way to showcase info products before the hard launch. You’ll get buyers and feedback plus build your email list.
22. Include audio and video to increase the value of your information product.
23. Don’t forget to set a budget for high quality stock images that you’re allowed to use in your information product.
24. When creating an info product, it’s important to outline or mind map it first so that you can cover all your points and stay on track.
25. When brainstorming your first info product, be sure to let your mind go. Don’t hold back, you can throw out ideas that don’t work later.
Where to Get Content Ideas Checklist
Ideas are everywhere…keep your mind on your target market as you use these resources. Here are some good sources of content ideas.
Blogs targeting similar markets to you. Search on Google for “[x topic] blog” Add them to a feed reader (try Feedly or a mobile reader).
Social media accounts targeting similar markets. Do the same for Facebook, Twitter, Instagram, Pinterest and so forth. Keep tabs on what others are doing in your market.
Make affiliate offers: If you’ve got a product in mind, it’s easy to come up with content ideas to help presell the product. Create content that shows the problem the product solves, do reviews and product comparisons.
Trending Topics Social Media: What is your market talking about and asking for on Twitter and Facebook? Don’t just look at the businesses creating content, what is your actual target market talking about.
Article directories. Try ezinearticles.com and ehow.com.
PLR content. This is pre-made content that you can purchase inexpensively and then edit, brand and monetize.
Local traditional news media. Read and watch for local hot topics.
Worldwide media. Search at Google News & Yahoo News.
Bookmarking Sites: Search sites like reddit.com and stumbleupon.com
Submitted questions. Ask your readers to submit questions to you. Make a form and drive your readers to it regularly for a steady stream of questions.
Question & Answer Sites. Review Yahoo Answers or Quora.com. Look at the common questions people are asking and serve up some content.
Keyword tools. Use tools like Google Adwords Keyword Planner and Market Samurai to find out what people are looking for when they do search engine queries.
Email lists targeting similar markets as you. Sign up for them. TIP: Use a separate email address for these, so you can look at it only when doing research. No need to be totally distracted!
Print media. Look at magazines and other printed media covering similar topics, reaching the same market.
Google Alerts. Sign up at Google Alerts for email notifications whenever content is published on topics /keyword phrases of interest.
Message boards, forums or Facebook Groups where your target audience gathers. Search Google for “[X topic] message board” or “[X topic] forum”. Search Facebook for similar terms.
Link to content and track your readers’ response. Before putting together a content piece on a certain topic, link to one and track the link to see if your readers are interested.
Digital Marketplaces. Look for popular products on digital marketplaces like clickbank.com and udemy.com. Search by category – products are listed by popularity.
Older popular content. Expand on older articles, emails, etc. Add worksheets, spreadsheets and other useful tools.
Your products. Whether you sell information or physical products, create content that teaches your readers that they need your product and encourages them to consume it.